2020 Has been a very challenging year in every way and with so much uncertainty it’s hard to forecast Sales this Holiday Season, but no matter where We are in December Christmas will happen and consumers will have more than enough reasons to show their appreciation with gifts and wraps for them. So here are 7 tips to increase sales during this next Holiday Season.
1. IN STORE WRAP; Consider offering in store gift wrapping for a nominal fee, choose 3 or 4 designs for your customers to have options, in adition offer for purchase upgrades like premium bows, label tags, or a custom bow with ribbon.
2. WRAP COMBO; Create Gift Wrap Kits with several wraps, bags, bows, tags and labels with special price for your customers to grab as an impulse item.
3.TRADITIONAL; Make sure to have on your Wrap and Gift bag assortment traditional designs, anytime there is been a crisis nationally or globally, it’s been a marked trend on consumers for traditional designs on paper and bags.
4. THEME IT; Boost the appeal of the store by creating an overriding theme with mini themes, like Santa on the Beach, Rock & Roll and Santa, Traditional Christmas, Juvenile, Baby, North Pole, Throw Back Christmas, etc.
5. CUSTOMER TREATS; During the Holiday Season create new traditions and promotions, like free cookies, early morning discounts or give aways to make your customer feel they are getting a little treat for their purchase.
6. WEB SALES; Make sure that your ecommerce site is attractive, fast and with a special section for Gift Wrapping, where you can show the Holiday collection for this year, promotions and even some designs for online exclusive sales.
7. GIVE BACK; Partner with a Charity or an organization that alligns with your company and create ” Shop for Charity Sets” in special events or during the Season.
Interested in our Holiday Papercraft Catalog?
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