Our Toy division operates under the name Master Toys & Novelties. The creative play and toy line has been a steady and growing category and has an incredible portfolio of toys, dolls, novelty, outdoor, board games, and trendy toys for mass market and value channel customers. Our extensive product line offers a wide range of creative play products for all ages and all seasons.
Games and Outdoor Play
We have a highly specialized toy design team as well as in-house packaging designers that create new and innovative products. Our line includes everyday classics such as novelty toys, board games, traditional imaginative playsets, and outdoor toys.
Squishy World
Step into a world of tactile fun with our ultimate collection of squishies, expertly crafted to delight kids and “kidadults” alike. Designed for both playful imagination and everyday stress relief, our wide range features everything from satisfying dough-filled sensory treats and realistic dumpling squishies to classic slow-rise favorites that slowly bounce back. Whether you are looking for a fun toy, a sensory fidget tool, or a quirky desk companion, our lineup offers the perfect blend of texture, charm, and satisfaction for every age group.
World Tiniest Games
Big fun comes in micro-sized packages with the World’s Tiniest Games lineup, an incredibly entertaining toy line packed with nostalgic charm and surprising functionality. This collection scales down classic play into pocket-sized adventures, featuring fully playable hits like mini cornhole sets, micro deck-of-cards, tiny fully working walkie-talkies, and precision mini yoyos. Perfect for travel, desktop breaks, or impulse gifting, these miniature marvels deliver all the excitement of full-sized games in a captivating, ultra-portable format.
Interested in our toys? Contact Us. In the meantime, for your convenience, below is our newest 2026 catalog
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