As the world begins to open back up, there is no doubt that consumers have changed the way they buy, the things they buy, and the mindset when buying. This means, retailers also need to evolve their online strategy, and how they present products to the consumer in this new digitally connected world.
During 2020, Digital Commerce accelerated how consumers engage with brands and products. Today consumer’s new priorities are to feel more connected, less anxious, and stay healthier.
Here are six important factors that will help retailers connect better, speak the same language, and learn new habits from the consumer.
CUSTOMER
Have a clear idea of your audience, and when connecting understand what is the marketing purpose; awareness, engagement, traffic, etc.
CONTENT
The relevance and quality content is what creates attention and inspires consumer to act.
COMMUNITY
Make sure to identify which tribes are following your brand, invest in grow the community based on the engagement and purpose of your brand.
CONVERSATION
One of the most important ways to reach the consumer is through social media, you can get to know more about consumers with dialogs between brand-consumer, consumer-consumer, learn from their questions, topics, surveys, etc.
COLLABORATION
Connecting and communicating with consumers will allow a retailer to amplify the message, try new products or services and create quality content, all to become more customer-relevant.
CONSISTENCY
A Retailer needs to have clarity and consistency in the brand message, staying true to the brand promise will reinforce consumer awareness and trust which will match the algorithms of digital platforms.
IBG 