Covid-19 has brought many changes to the retail industry but one of the most important changes is how technology has make new habits in the consumers.
The exponential growth of smartphones is currently standing at 3.8 billion smartphone users, and from that 3.5 billion people are active in social media. That means, one in two people across the world is leveraging social media right now. Many retailers are still reluctant to come out of traditional marketing (TV, Radio, Newspapers, Billboards, etc.) and trying new marketing tools like social media marketing.
A QUICK OVERVIEW
Social media ads are the fastest-growing segment of paid advertising, thanks to the growing popularity of digital platforms such as Facebook, Twitter, Instagram and Tik- Tok, all with specific algorithms to target different audiences based on their network, hobbies and interests, among other factors.
PROS
CONVENIENCE
Is an economical way to promote your product/brand compared to traditional marketing. Also, fast and easy to set up accounts on digital platforms like Facebook or Twitter and start working.
MEASURABLE
Digital analytics offer information about every click on your marketing messages, which web pages are visited, how many times your post was shared, etc.
FLEXIBLE
Social media add allows to make any changes or editions instantly and with no limits, in case of any mistake on the marketing message.
ENGAGEMENT
Social media marketing engages in multiple ways brand-customer, customer-customer, and customer-brand, allowing brands to interact with consumer feedback, comments, and conversations to build a powerful online community.
TARGETING
Social media adds offers tools with specific features like location, interest, hobbies, age, and more according to the product category to target the audience.
IBG 