Author Archives: IB GROUP

The events of recent years in the past are gradually beginning to influence the trends for 2023.For example, a significant influencing factor is a global change in climate, covid-19, and politics. These events not only change things in the design world but also in the corporate world, as well as in marketing, and business inContinue reading “11 EVERYDAY TREND ICONS FOR 2023”

Feeling stressed in today’s society is pretty much inevitable.But, how stressed you get or how often this happens, are two things that can have a great influence on your life and at work.Without smart habits, dealing with situations that could be stressful, life can be a whole lot more burdensome than it needs to be.Continue reading “6 WAYS TO DEAL WITH STRESS”

It’s clear that the disruptive factor for retail in 2021 continuing through to 2022. It is has been the COVID-19, although in most of the current trends COVID has accelerated the timeline of change and adaptation. Retailers are emerging stronger by embracing new opportunities.Below, We have compiled a list of top trends for 2022 thatContinue reading “8 RETAIL BUSINESS TRENDS FOR 2022”

Covid-19 has brought many changes to the retail industry but one of the most important changes is how technology has make new habits in the consumers. The exponential growth of smartphones is currently standing at 3.8 billion smartphone users, and from that 3.5 billion people are active in social media. That means, one in twoContinue reading “HOW SOCIAL MEDIA MARKETING CAN HELP RETAIL I N POST CORONA WORLD”

As the world begins to open back up, there is no doubt that consumers have changed the way they buy, the things they buy, and the mindset when buying. This means, retailers also need to evolve their online strategy, and how they present products to the consumer in this new digitally connected world. During 2020,Continue reading “6 C’s TO CONNECT BETTER WITH THE CONSUMER ON POST CORONA WORLD”

By now you have probably have heard too many times OMNICHANNEL. But besides the definition, the most important is to be sure that the business strategy is being executed well. Technology has become a part of our day-to-day living and as the consumer has changed their behaviors. Marketers, Salespeople, Customer service, and Retailers must embraceContinue reading “HOW TO PERFORM AN OMNICHANNEL STRATEGY THAT WORKS”

As the wild 2020 ended, besides bringing Covid-19, it changed the world of retail as we know it. Online purchase behaviors accelerated, 2020 brought new habits in consumers and changed vastly the landscape of retail. The new priorities for consumers are safety, health, and comfort. We have analyzed information and find 5 important facts toContinue reading “5 IMPORTANT FACTORS FOR RETAILERS TO BECOME A WINNER IN 2021”

When you hear the word MAGIC, illusions, tricks, and fun are all you can think. Magic is fun entertainment, captivates audiences of all ages for multiple reasons like joy, wonder, and delight.It is in our nature to be amazed and feel attracted by magic. If you have noticed babies, can be entertained for many hoursContinue reading “HOW LEARNING MAGIC IMPROVES SKILLS IN KIDS”

2020 is almost gone, and typically by this time of the year, everyone in the Toy Industry will be planning toy fairs, showroom presentations, and appointments. With most of the fairs already cancel or postponed. 2021 will begin differently than in other years, with virtual meetings and sampler sent to offices for annual product reviews.Continue reading “Toy Marketing Strategy for 2021”

New Year is so close that we can practically taste it! And after the winter season ends, everyone will be ready for gaming outside. With warm weather, it comes pool parties, play dates, and fun outdoor games. All are going to be a big hit as soon as spring arrives. Be ready to get toContinue reading “OUTDOOR GAMES A BIG TREND FOR 2021”