• Classic Summer Candy & Ice Cream.
• Mid-Tone Hues transmit positive vibes and optimism.
• Party Animals – from drawing to cartoonish abstractions.

• Commercial Appeal
• Spark Joy with consumers

• By 2023 rainbow remains strong, from Juvenile party items to wellness products.
• It appears as traditional stripes, 70’s retro, and minimalist lines.

• Florals are everywhere and daisies appear to be dominant.
• Still trending the hippy 70’s shape.

Part of the houseplant trend, this leaf takes a life of its own appearing on decór, crafts, and accessories.

• Part of the trend of well-being and introspection.
• They are seen as simplified for adult products and more character-driven for children.7.

• This year’s type direction renders words in fun, retro fonts taking inspiration from vintage festival posters and advertisements. This approach can also take shape in bubble letters, trippy waves and authentic retro blocking that will lend to a distinctly nostalgic feel.

With a wide appeal across the plant parent community, consumers in general, will appreciate the connection to nature, plant-themed messaging, wall art, stationery, craft kits, and more.

• Mushrooms are still popular from cartoon-style to botanical prints in stationery and household items.
• Mushrooms serve as a base motif to create moments of magic, togetherness, and connection to nature.
• Red berries are popping up on everything from clothing to packaging.
• The strawberries icon invokes spring and new beginnings.

These gender-neutral icons are playful, colorful, and can easily be applied to children’s essential play products including bags, clothing, and notebooks.

While jungle animals are still trending for kids, the alligator has jumped out as a focus for 2023. Wheater graphic, stylistically drawn, repeated into a pattern or elevated in a variety of colors and patterns, this creature is gaining traction in a wide variety of prints.

• Make a list of appointments or tasks you want to do.
• Write what do you want to accomplish.
• Make a list of what can go wrong.
• Divide Overwhelming Task in Steps.
• Create a Weekly review of what went well and what can be improved.

Talk about your thought to another person. Listen without judgment or advising. Human interaction is essential to all people, and having a conversation with someone you trust is a natural stress reliever. So reach out to your friends and family to catch up and get some bonding time, You may also find it useful to talk with a physician or professional therapist.

Try to find out what triggers you in a stressful situation, then whenever you are in the middle of one, make a pause and try to handle it in the best possible way. THE MORE YOU pause, the better you will become, responding optimally to stressful situations.

Accept the situation and be conscious of how you feel about it. Reframe thoughts: How can I see this in a less stressful way?  How can this help me in the future? What can I learn from this?

 Sleep well, Exercise, Take breaks, Go outside, and Develop relaxations rituals.   Power down your cell phone and TV before going to Sleep. Matthew Walker shares the shocking statistic that our devices can reduce the production of the sleep-inducing hormone melatonin by up to 50 %.

A Hobbie is something that you like, but do not need to do it. Immerse yourself in the activity of your like and lose track of time( cooking, painting, crafts, music, etc.)

Free Delivery can be a deal-breaker to consider for online sales. 90 % of consumers say they would shop more often online if free shipping is given, 24 % will increase their order to receive free shipping. Also, thanks to Amazon Prime, consumers expect their online orders to arrive the fastest possible. Even after the pandemic ends, 60 % of consumers intend to continue shopping online.

A study from CB Insights shows that Private Labels sales are way up in the sky, selling three times more than the branded. The average shopping cart has 25 % of Private Label products. Millennials would reach 32%. Two-thirds of consumers consider private label products as great value. They have better flexibility to price competitively and better margins.

Contactless payments are not new, but they have expanded after 2020. One of three adults, during the pandemic, either used or heard for the first time about contactless credit/debit cards. According to Visa’s Study if all product factors were equal 63% of consumers will switch to businesses that installed a contactless payment option. Also American Express reported that 70% of U.S. merchants are experiencing requests for tap n go or mobile app payments.

Due to Covid-19, consumers spend more time and money looking after themselves. The sizeable increase in health and wellness products like vegan approved, plant-based products, fitness, and comfortable clothing. The wellness industry worldwide in 2020 had a valuation of 4.2 Trillion Dollars. In Social media, there is been a huge increase in people talking about health & wellbeing.

In 2020 many retail businesses had to step up to the online world to continue attracting customers during the pandemic. Today, with shifts in the way consumers buy and brick-and-mortar stores open again. Tech investment for both physical and online stores is key to success.

Linked to Omnichannel is experiential retail. Today consumers do not just buy. They want a personalized experience. While in Store, Omnichannel lets consumer use their smartphone to access product information, special offers, pre-order online, etc. Technologies like AR(Augmented Reality) and “smart mirrors” support personalized shopping experiences for In-store and Online.

Social commerce is e-commerce on social media. According to Business Insider social commerce is expected at 4.3% of all US e-commerce in 2021. 60 % of Instagram’s users already use the app to find and purchase products. Brands are leveraging social media checkout and shopping integrations like Facebook, Instagram, and TikTok as consumers engage with social commerce more often.

Livestreaming has grown in popularity, today customers expect live video at every step of the consideration process. Livestream grew 99 % between April 2019 and April 2020. Also, by the end of 2021 Livestream is expected to account for 82% of all internet traffic.

Is an economical way to promote your product/brand compared to traditional marketing. Also, fast and easy to set up accounts on digital platforms like Facebook or Twitter and start working.

Digital analytics offer information about every click on your marketing messages, which web pages are visited, how many times your post was shared, etc.

Social media add allows to make any changes or editions instantly and with no limits, in case of any mistake on the marketing message.

Social media marketing engages in multiple ways brand-customer, customer-customer, and customer-brand, allowing brands to interact with consumer feedback, comments, and conversations to build a powerful online community.

Social media adds offers tools with specific features like location, interest, hobbies, age, and more according to the product category to target the audience.

Have a clear idea of your audience, and when connecting understand what is the marketing purpose; awareness, engagement, traffic, etc.

Make sure to identify which tribes are following your brand, invest in grow the community based on the engagement and purpose of your brand.

Connecting and communicating with consumers will allow a retailer to amplify the message, try new products or services and create quality content, all to become more customer-relevant.

Make it easy for the customer; Oasis Stores in the UK are a great example of this. They fused their eCommerce site, mobile app, and the brick n mortar store. If you walked into a store, you will find a sales associate armed with an Ipad ready to give you more information about the product, also the same Ipad works as a register, and in the scenario that an item is out of stock, the sales associate can order it for you online and have it shipped directly to your home.

Invest in the right technology for each different channel to offer as a result a great journey for your customer to receive content, product research, customer service, and easy process to buy your products.

According to a report from Deloitte (the future is coming but still one day at a time), more than 50 % of consumers reported spending more on convenience to get what they need. And by convenience being defined as buy online, contactless shopping, pick up at curbside, self-service technology, touchless payment formats, stock availability, QR Code, and augmented reality for product information or demos.

Consumers in 2020, have a significant increase spent on private label products, with price points playing a key role as well as preference for stock availability. According to a McKinsey study, 20% of consumers switched to store brands, and 50% plans to stick with it.

Covid-19 has demonstrated the importance of physical stores. In many cities, during lockdown store locations served as a distribution point or delivery hub for consumers to pick up orders. Once they open again, they are seeing the effects of the Omni-channel as consumers now plan their trips to stores, reviewing products online, visiting less but spending more on each trip and if the trip is not worth it, they will order it online. In December 2020 International council of shopping centers revealed that 52% of shoppers are interested in using click and collect. The ability to see, touch products, and receive them immediately ranked in the top reasons to visit a store.

Consumers are modifying their habits such as cleaning surfaces and washing hands and more than 85 % are planning to continue with it. Also due to the new stay and work at home, consumers are buying healthy and sustainable products, this trend is stronger in high-income household and could be influenced by out of stock products but we are certain that this trend will keep growing in middle-income households. 

We are seeing an increase of online stores expanding in opening brick and mortar stores, the hybrid format of e-commerce and the physical store has shown great benefits for online players such as lower return rate of the product, the ability to be closer to the consumer, offer curbside pickup, ship orders at a lower cost, and offering a better buying experience with the leverage of technology and the convenience of e-commerce. Also, Brick and mortar stores are moving forward to the digital world to offer omnichannel format to the consumer.

MAGIC IMPROVES DEXTERITY SKILLS

Kids have dexterity with their smartphones or tablets, but there is nothing compared to what they will develop when performing a magic routine of coins or cards.

COMMUNICATION SKILLS

In Magic presentation, and storytelling are as important as the trick. Performing magic tricks develops public speaking skills that can be used later in school and life.

IMPROVES CRITICAL THINKING

Analysis, evaluation, interpretation, and self-regulation are all need in Magic performances.

SHORT VIDEOS

New behaviors have created more competitive ways to reach kids, and for your company to be discoverable and to stay on top of kid’s minds, We advise creating short-form video content for digital platforms. TikTok’s popularity is partly due to its 15-60 second short videos, same goes for Instagram with its inside stories.